Every GTM guess has a price tag.

Yes — all seven Right Suite ROI calculators are completely free. No account required, no credit card, no data sent anywhere. The math runs entirely in your browser.

Defaults are set to industry benchmarks from public research and aggregate data across early-to-growth-stage teams. They will not be exact for your situation — that is why every input is editable. The goal is to give you a credible starting point, not a precise audit.

The calculators show annual, compounding cost — not a one-time expense. A small inefficiency repeated every week for 52 weeks adds up fast. Most founders underestimate this because they only see each bad week, not the full-year total.

Opportunity cost is what you could have earned if the same time or budget had been deployed correctly. For example, marketing spend going to the wrong audience does not just waste money — it also means the right audience never saw your message, so you lose the pipeline that spend could have built.

The calculators give you the financial framing; Right Suite gives you the underlying data to change the inputs. Instead of guessing your conversion rate, messaging effectiveness, or audience fit, Right Suite runs simulations that give you a validated estimate in minutes rather than months of A/B testing.