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Will they stay on your page — or leave?
Is your price right?
Why would buyers pick you over the alternatives?
Who's actually going to buy?
Will they reply — or hit delete?
Which channels are your buyers actually on?
Will your ad stop the scroll?
Do buyers know why to pick you?
RightPositioning shows you how your ideal customer compares you to competitors — what makes you stand out, what makes you blend in, and the angle that makes you the obvious choice.
of buyers compare at least 3 options before deciding
of lost deals come down to unclear differentiation, not price
higher win rate when positioning matches how buyers actually think
How simulated buyers compare you to the competition
"They both do roughly the same thing. I went with the competitor — their value prop was just clearer. I couldn't tell what made this one different."
"This one has a sharper angle — I immediately knew what makes it different. The competitor felt generic. Easy choice."
"The competitor feels more enterprise-ready. This one looks like it's aimed at smaller teams — not sure if that's intentional, but it affects how I'd evaluate it."
"The positioning here is way more specific. I know exactly who this is for and why it's better for my use case. Competitor B is too broad."
"They both do roughly the same thing. I went with the competitor — their value prop was just clearer. I couldn't tell what made this one different."
"This one has a sharper angle — I immediately knew what makes it different. The competitor felt generic. Easy choice."
"The competitor feels more enterprise-ready. This one looks like it's aimed at smaller teams — not sure if that's intentional, but it affects how I'd evaluate it."
"The positioning here is way more specific. I know exactly who this is for and why it's better for my use case. Competitor B is too broad."
"Both products are similar but Competitor A has more social proof on the page. Without that, I'm defaulting to the one I've heard of."
"The technical angle is much clearer here. Competitor B talks about outcomes — this one talks about how. For me, that's the difference."
"I can't tell if these are actually different products or the same one with different branding. I'd need to dig into features before committing either way."
"Competitor C owns the category name in my head. This product needs a stronger wedge — right now it reads like a challenger with no clear point of attack."
"Both products are similar but Competitor A has more social proof on the page. Without that, I'm defaulting to the one I've heard of."
"The technical angle is much clearer here. Competitor B talks about outcomes — this one talks about how. For me, that's the difference."
"I can't tell if these are actually different products or the same one with different branding. I'd need to dig into features before committing either way."
"Competitor C owns the category name in my head. This product needs a stronger wedge — right now it reads like a challenger with no clear point of attack."
How it works
Three steps.
One clear angle.
01
01
Describe your product. Name your competitors.
Tell us what you do and who you're up against — up to three competitors. Don't overthink it. Buyers don't know your roadmap. They compare what they see, so that's exactly what we simulate.
Your product
Describe what you do and who it's for
Competitor A
Name + one-line description
Competitor B
Name + one-line description
02
02
Simulated buyers compare all options side by side.
Hundreds of AI-simulated buyers — modeled on your ideal customer — evaluate your product next to each competitor. We capture their decision logic: who they'd pick, why, and what tipped them.
Seed-stage founder
“This one has a much sharper angle — I immediately know what makes it different. Competitor A feels generic by comparison.”
VP Sales, mid-market
“Both seem similar. Competitor B feels more enterprise-ready — this one reads like it's aimed at smaller teams. Not sure if that's intentional.”
03
03
You get a positioning map and the angle that wins.
Not vague feedback. A 2×2 positioning map showing where buyers place you versus competitors, the dimensions they actually use to decide, and the specific angle that makes you the obvious choice for your target segment.
Positioning map
Your winning angle
“The specialist tool for early-stage B2B founders”
Competitors A and B are fighting for generalist buyers. Your strongest segment sees you as the specialist choice — lean into that.
Differentiation score
84%
The difference
One of many vs. the obvious choice
Before
Blending in
After
Standing out
Stop blending in.
Start being the obvious choice.
See exactly how your ideal customer compares you to the competition — what makes you stand out, what makes you blend in.
Part of the Right Suite · 7 products built for go-to-market